In 2001, Will Richardson decided to take his teaching to the
web. He started his own blog over the musings of his teachings. Will Richardson
is relatable to his audience because he bases his blog upon the different
aspects of his life- his role as a parent and his role as an educator. He has
visited over 15 countries, written six books, became published in numerous
newspapers, journals, and magazines, and was a public school teacher for 22
years.
Richardson’s blog is successful because he challenges his audience’s
thinking. Although many of his blog posts contain his own thoughts about
education, he also invokes a lot of reflection. A lot of Richardson’s posts ask
tantalizing questions about the future. In the post, “The De-Construction Crew,”
he asks his audience, “If you were building a new school from scratch, would
your beliefs about how kids learn lead you to separate them out by age? Would
you teach a standardized curriculum assessed by standardized tests? Would those
things hew to your beliefs?” As a future educator, I appreciate these kinds of
questions because they are the ones we don’t really think about. I believe that
we are too focused on the “here-and-now” instead of how we can excel and push
forward the field of education. He even talks about how after years of teaching, the direction that the education field was going ("the Web 2.0") is what led him to blogging. He supports technological education, but also goes further into depth about the future of education. Richardson’s blog incites and inspires its
audience. It is very easy to see how Richardson is also a motivational speaker
because his use of rhetorical questions and powerful incentives challenge his
audience. He talks about the current issues in the education field and enables
his audience to step outside of the comfort zone and ask ourselves what we
should be changing and how we should be changing it.
Additionally, I think the fact that he plays a “down-to-earth”
role in his blog attracts his audience and pulls him in. Richardson’s blog also
contains humorous posts; one includes him jokingly creating a concept called “Tinder-Ed.”
Richardson’s well-rounded personality combined with his provocative posts make
this a worthy read for any future educator.
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